Digital Marketing News: Search & Social’s Strong Ad Growth, Facebook’s Breach Fallout, & Reddit Tops 1B Native Video Views

Social and Search Forecast to Contribute Two-Thirds of Global Ad Growth Through 2020
By 2020 search and social are expected to account for 66 percent of global ad spend growth, according to new research data by Zenith. Video ad spend growth has also surpassed that of static images. Spending for online video ads is forecast to grow annually by 18 percent, while that of social media looks to grow by 16% annually. MarketingCharts

Reaction: Facebook advertisers on alert as network breach exposes 50m user accounts
In the wake of Facebook’s recent revelation of a security breach that exposed some 50 million user accounts, advertisers have reexamined their advertising with the social media giant, and some have pulled the plug entirely, at least temporarily, including Mozilla and Sonos. The Drum

Reddit Surpasses 1 Billion Video Views, Closes in on 1 Million Uploads Per Month
Reddit has announced that the social news aggregation and discussion site has topped the billion native video view mark, while also nearing a million video uploads per month. Reddit also revealed that its ad revenue has tripled over the past three years. DigiDay

Employers Are Looking for ‘Influencers’ Within Their Own Ranks
The Atlantic has taken a close look at how some employers are eyeing their own employees and customers as brand ambassadors. The Atlantic

SAP, Microsoft and Adobe announce data alliance
Adode, SAP (client), and Microsoft have announced a data alliance, with the launch of the joint Open Data Initiative. The move is meant to streamline interoperability between the business software firms’ respective platforms. Reuters

Seven Examples of Outstanding B2B Marketing Campaigns
MarTechSeries has examined some of the best recent B2B marketing campaigns, highlighting notable work from firms including Hubspot, Salesforce, Google, and SAP (client). MarTechSeries

LinkedIn steps into business intelligence with the launch of Talent Insights
Microsoft’s LinkedIn has recently announced a set of new business intelligence features. With Talent Insights, LinkedIn (client) further expands the firm’s position as an IT productivity tool. TechCrunch

Facebook Added a Premium Option for Its In-Stream Video Ads
Facebook has announced a new premium version of its in-stream video advertisements, with better placement available to a group of select publishers and creators. AdWeek

Pew: Internet adoption, social media usage have been flat since 2016
Social media use, device ownership, and the number of new Internet users have each remained largely flat since 2016, according to new survey research from the Pew Research Center. The report also looks at the issue of saturation. Pew Research Center

Facebook Publishes New Report on the Growing Benefits of Messaging for Business
Facebook recently released a new report exploring how messaging offers expanding benefits for businesses. The study also examines brand-consumer messaging on the platform. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at evidence-based marketing by Marketoonist Tom Fishburne — Marketoonist

Being funny can make you money. Just ask Apple, IBM, and Taco Bell — Fast Company

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Episode 78 Interview With Lee Odden — Reach or Miss
• Lee Odden — 20 Digital Marketing Experts You Must Follow On LinkedIn Right Now — Samantha Marketing
• Lee Odden — Kristen Hicks finds 3 content creation themes for writers at Content Marketing World — The Content Marketing Writer
• DivvyHQ (client) — 8 Books Every Content Marketing Manager Should Read At Least Once — DivvyHQ

What are some of your own top content marketing news items for the week?

Thank you for joining us, and we hope you’ll check in once more next week for a new group of the most relevant digital marketing industry news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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