Elevate B2B Marketing News Weekly Roundup: Twitter X Rebrand Unsettles Marketers & The New Frontier AI Model Forum

AI industry leaders create forum to regulate big machine learning models
Next-generation AI models — increasingly called frontier AI models — will become the focus of a new industry forum that has initial members including Google, Microsoft, OpenAI, Anthropic and others, and will examine how to ensure the safe, secure, and responsible use and oversight of forthcoming generative AI large machine-learning models, members of the group recently announced. Reuters

Responsible AI: Here Are the Actions that CMOs Agree Brands Should Take [Survey]
69 percent of U.S. and Canadian chief marketing officers have said that brands should disclose branded content that’s been created by AI, a sentiment shared by some 75 percent of consumers, while 60 percent of CMOs noted that brands should limit their adoption of AI over the next five years to help protect human jobs — three of numerous findings of interest to B2B marketers contained in newly-published survey data. MarketingCharts

Social Media Sites See Fewer Users
Twitter — recently rebranded as X — was expected to see a 2.7 percent drop in its user base during 2023, decreasing by 4.9 percent by 2025, while user growth rates were expected to generally slow for social platforms Facebook, Instagram, Snapchat, and TikTok, according to recently-released forecast data. O’Dwyer’s PR News

Microsoft: Bing Chat To Work On Any Browser In A Week Or Two
Web browsers other than Microsoft’s own Edge will be able to access the firm’s full Bing Chat generative AI search experience when a forthcoming update is implemented, bringing a broader audience to the Bing Chat capabilities, with a rollout expected to begin in the coming weeks, Microsoft recently announced. Search Engine Roundtable

Meta Shares Tips on How to Maximize Threads Engagement, Previews ‘Following’ Feed
Conversational insight and a variety of usage recommendations have been released in a guide by Meta for consumers and brands that have begun using its newly-launched Threads social platform, aiming to provide a short-form content experience similar to Twitter’s X, Meta recently announced. Social Media Today

Meta, Microsoft, hundreds more own trademarks to new Twitter name
Social platform X — the re-branded name Twitter launched this week — is expected to face a number of legal obstacles related to using the single-character brand name, including trademark questions from firms including Microsoft, Meta, and numerous other organizations, and Reuters recently took a look at some of the challenges that X faces. Reuters

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“Twitter’s corporate brand is already heavily intertwined with Musk’s personal brand, with or without the name X, and much of Twitter’s established brand equity has already been lost among users and advertisers.” — @JasmineaEnberg
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YouTube Shorts tests letting users turn comments into TikTok-style videos
Google’s YouTube has rolled out a limited test of a new feature that can turn comments left about videos on the platform into their own short-form videos similar to those popularized by TikTok, with initial testing underway for certain mobile users, YouTube recently announced. Android Central

Google will begin rolling out Privacy Sandbox APIs to Chrome users this week
Search giant Google has moved closer to implementing its alternative to the longstanding use of web browser tracking cookies, with the rollout of its Privacy Sandbox application programming interface (API), presently affecting some 35 percent of Google Chrome users and expected to take effect for nearly all Chrome users by the end of 2023, Google recently announced. Insider Intelligence

Google Ad Revenue Up 3.3% & Bing Ads Revenue Up 8%
Google search ads garnered $42.624 billion and those on its YouTube video platform took in $7.665 billion year-over-year during the last quarter, with Google’s overall revenue having climbed by some seven percent, according to newly-published financial earnings report data from Google. Search Engine Roundtable

As companies debut AI offerings at a breakneck pace, consumer concerns grow
53 percent of consumers have said that they believe AI is set to either somewhat or strongly impact society in a negative fashion, while 64 percent of marketers have said they were already using AI technology in some form — two of numerous findings of interest to B2B marketers contained in recently-released Gartner report data. Digiday

ON THE LIGHTER SIDE:

A lighthearted look at “Brands on Threads” by Marketoonist Tom Fishburne — Marketoonist

Netflix Limits Users To One Eye Per Screen — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 68 SEO Experts To Follow On Threads — Search Engine Journal
• TopRank Marketing — Marketing d’influence B2B : des statistiques qui vont vous surprendre [In French] — BtoB Leaders
• TopRank Marketing — Top Influencer Marketing Services (2023) — Business of Apps

FRIDAY FIVE B2B MARKETING FAVORITES TO FOLLOW:

Tom Pick @TomPick
Karen Samuels @dexttykaren
Caroline Hof @Caroline_Hof
Katelyn Drake @KB_Drake
Guido Kerkhof @GuidoKerkhof

Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry.

Have you come across your own important B2B marketing news item that we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

Thank you for taking the time to join us for this week’s Elevate B2B Marketing News, and please come back again next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post Elevate B2B Marketing News Weekly Roundup: Twitter X Rebrand Unsettles Marketers & The New Frontier AI Model Forum appeared first on B2B Marketing Blog - TopRank®.

The Showmanship of B2B Marketing: Top 3 Lessons from the Festival Stage

I was 22, a year out of college, and finding my footing as a marketing writer. My whole career – my whole life! – lay before me.

And then (according to my parents) I ran away to join the circus. In reality, I joined a performance troupe at the local Renaissance Festival. I didn’t even get to leave town.

Within a year I met a guy, fell in love, and we started a fire show (that old cliche). Together with seven of our closest friends, we spent the next two decades perfecting the art of marketing. Oh, and fire dancing. But, to be honest, without the marketing skills, our technical skills alone wouldn’t earn us bookings.

Yes, my friend! Entertainers – especially scrappy street festival performers – live and breathe marketing!

Join me on the stage and I’ll explain.

B2B Marketing and Entertainment: More Alike Than You Might Think

Fun fact: Every last content marketing writer at TopRank Marketing also works in entertainment. From podcasting to performing music, pun-slinging to pyro, we each have one foot in B2B marketing and the other foot on the stage.

The B2B marketing and entertainment worlds overlap in more ways than one might imagine. It’s true that creativity is a big part of this overlap. After all, we have written time and time again about the vital role creativity plays in effective B2B marketing. The folks at LinkedIn* have even conducted extensive research proving its value.

But it’s more than that. Marrying the art of entertainment with the science of B2B marketing unlocks a powerful degree of insight that drives truly impactful marketing.

So, without further ado, I will share the top three ways that working as an entertainer made me a better B2B marketer.

1. Demand generation fills the seats

Hawking is the age-old art of hollering to a crowd that you have something amazing to offer them (in exchange for their money). When you’re performing at a festival, it’s also how you attract an audience to your show.

Nothing teaches you the art of generating demand more than competing with the sights, sounds, and smells of an enormous event to draw an audience. It’s essentially demand generation boot camp.

Through this boot camp, I learned to apply several key B2B marketing techniques:

• Influencer marketing: Targeting the influencer of a group is a lot more powerful than trying to snag every passing individual. If you land the influencer, they’ll bring their friends along – and nothing attracts a crowd like a crowd!
• Personalization: What inspires a family with young children to attend a fire show is going to be a lot different than what draws a group of 20-somethings. You need an arsenal of personalized quips to get a diverse audience in the seats.
• A/B testing: Imagine seeing the face of every viewer who DIDN’T click on your ad. Welcome to hawking! However, this immediate feedback enables you to engage in real-time A/B testing. Change a word here, a gesture there, and see what makes the audience take a seat. You’d be surprised what actually works.

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“Nothing teaches you the art of generating demand more than competing with the sights, sounds, and smells of an enormous event to draw an audience. It’s essentially demand generation boot camp.” — Theresa Meis of @TopRank Marketing
Click To Tweet

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2. Great content marketing creates an experience that drives conversions

When working at a festival, we earn most of our income through what is known as “passing the hat.” In B2B marketing terms, how this works is we deliver content (the show) for free and hope that it drives conversions (tips) by the end.

Yes, the show is the content. What we’re selling isn’t the show itself. What we’re selling is the experience.

In his book, The Experience Maker, Dan Gingiss touches on this concept with his methodology for identifying and creating remarkable customer experiences: Your content must create experiences that are witty, immersive, shareable, and extraordinary.

I learned from my time on the stage that you can have the most technically accurate content in the world, but if your audience doesn’t feel connected to what you’re offering, they’ll move on to the next show.

When we stopped pursuing technical perfection and instead focused on playing with the audience, our hat pass skyrocketed.

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“I learned from my time on the stage that you can have the most technically accurate content in the world, but if your audience doesn’t feel connected to what you’re offering, they’ll move on to the next show.” — Theresa Meis of @TopRank
Click To Tweet

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3. Everything is storytelling, and storytelling is everything

Storytelling is fundamental to human connection because it helps us understand and relate to each other better.  Our brains are wired to remember and connect with narratives, making storytelling a powerful way to communicate and build relationships.

As our show grew, we started purposefully storytelling through our choreography. It completely changed the experience our audience was having. They went from passively watching people do stunts to feeling the joy, sorrow, hope, and passion we were reflecting back to them from the stage.

When your B2B brand taps into storytelling, you tap into your customer’s emotions. A study by Google in partnership with Motista and CEB found that 50% of B2B buyers are more likely to buy if they can connect emotionally with your brand. It’s not only a powerful driver of B2B success – it’s an incredibly powerful way to build a brand community.

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“Storytelling is fundamental to human connection because it helps us understand and relate to each other better. When your B2B brand taps into storytelling, you tap into your customer’s emotions.” — Theresa Meis of @TopRank Marketing
Click To Tweet

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Embrace Your Inner Entertainer

B2B marketing is in the midst of a creative revolution. More brands are employing what had traditionally been B2C marketing tactics and seeing incredible results.

Even if you’ve never set foot on an actual stage, as a B2B marketer, I’d argue that you’re already working in the field of entertainment. Embrace this mindset and see where creative campaigns can take your brand!

*LinkedIn is a TopRank Marketing client.

The post The Showmanship of B2B Marketing: Top 3 Lessons from the Festival Stage appeared first on B2B Marketing Blog - TopRank®.

Threads vs Twitter – What Does The Battle Mean for B2B Marketers?

We all remember when Twitter first burst onto the scene 16 years ago. If you are like me, you probably remember your first tweet and the excitement after your post was retweeted for the first time! Twitter allowed us to join a global conversation with just 140 characters and quickly gained millions of users around the world.

Fast forward to last week when a new kid moved in on the social media block. The new dynamic platform, Threads, is quickly gaining users and being hailed as one of the fastest-growing social networks. With its ability to engage in live conversations using photo, video, audio, emojis and other multimedia content, Threads has already become a go-to choice for B2B tech marketers looking for fresh content ideas. Threads made headlines with its record-breaking user growth, attracting a staggering 30 million users within 24 hours.

But how will this emerging platform affect Twitter’s stronghold as a reigning social media leader? Read more to find out what it could mean for all of us B2B marketers.

Threads vs Twitter

In today’s digital age, it’s crucial for B2B marketers to stay on top of the latest news and trends emerging in social media, and that includes the different platforms that are available. Enter Threads…

? Threads ?

Threads is our new app, built by the Instagram team, for text updates and joining public conversations ?

We’re hoping Threads can be great space for public conversations, and we’re very focused on the creator communities that already enjoy Instagram.

Available… pic.twitter.com/aFygoAl00I

— Adam Mosseri (@mosseri) July 6, 2023

Meta describes Threads as a ‘text-based conversation app’ where ‘communities converge’ and presents an interface that is very similar to Twitter. So similar in fact, you may forget you are on a brand new app, but Business Today shared five key differences between the two platforms:

Key Differences Between Twitter and Threads:

• Availability: Twitter is available as both a website and an app on Android and iOS, while Threads is exclusively available as a mobile app on iOS and Android. Threads does not currently have a website version.
• Account Sync: Twitter allows various login options like email, phone number, or username. Threads, on the other hand, is synced with Instagram, meaning users can only log in to Threads using their Instagram account and vice versa. Deleting Threads requires deleting the associated Instagram account.
• Price & Verification: Twitter offers a verification subscription program called Twitter Blue, which includes benefits like additional word count, no ads, and a blue tick verification badge. Instagram also offers verification services but does not provide additional benefits. Both platforms charge a similar monthly fee for their verification services.
• Multimedia Posts: Both platforms allow users to post website links, videos, images, and GIFs. However, Threads requires saving a GIF to the camera roll before posting it, while Twitter allows direct GIF posting. Threads also allows users to share up to 10 items (images/videos) in a single post, while Twitter has a limit of four items per tweet.
• Text Limit & Feed Curation: Twitter has evolved from its 140-character limit to now having no text limit, especially for Twitter Blue subscribers. Threads has a maximum character limit of 500. Threads lacks in-app messaging, which Twitter provides. Additionally, Threads does not support searching for hashtags or content other than usernames and accounts. Threads’ feed displays posts from everyone, regardless of whether the user follows them or not, while Twitter offers curated feeds based on user preferences and following.

With any emerging platform or technology, only time will tell, but if the first weeks of launch tell us anything, Threads is a strong and intriguing contender to take down Twitter for a couple reasons:

• The Threads interface is very similar to Twitter providing ease-of-use to new users to transition over quickly and easily start engaging with their personal and professional communities.
• Meta’s decision to integrate Threads with Instagram is a strategic move that benefits users who already have an established Instagram audience. Unlike other alternatives like Mastodon, which would require users to build a follower base from scratch, the integration allows Instagram users to seamlessly transition to Threads without starting from square one.
• “Threads presents more than just a new platform; it offers opportunities to innovate and evolve the B2B marketing landscape. Threads brings the ability to foster community engagement. By actively participating in relevant conversations, businesses can not only stay connected with their target audiences but also gain insights into emerging trends.” (Lead Forensics)

Wherever this battle is going, we are excited to be in the front row seats. As we lean in and learn more, our team will keep sharing insights on how to best leverage Threads (and other upcoming competitors).

If you’re looking for a partner to help guide you through B2B marketing content and channel selection, connect with our team and check out our B2B marketing solutions to see how we can elevate B2B marketing together!

The post Threads vs Twitter – What Does The Battle Mean for B2B Marketers? appeared first on B2B Marketing Blog - TopRank®.

Elevate B2B Marketing News Weekly Roundup: Rising Personalization in B2B & Meta’s New Llama 2 AI

B2B Companies Double Down on Personalization
B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 during 2019, while those B2B firms that increased their market share by 10 percent or more during 2022 have said that they delivered multi-channel experiences that were backed by personalized marketing — two of several findings of interest to B2B marketers contained in newly-published report data. ANA

B2B CMOs See Coming Need for Technical Skills
49 percent of global B2B chief marketing officers have said that they see data analytics and marketing technology as the most important skills in the coming one to two years, with 43 percent pointing to innovative thinking, 41 percent creative strategy and execution, and 37 percent noting problem solving skills, according to recently-released B2B CMO survey results. MarketingCharts

B2B marketers say social media drives revenues
When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S. B2B marketers have pointed to social media as the leading performer, with 49 percent noting content marketing, 45 percent email, and 36 percent having identified display advertising as the top channel, according to newly-available survey results. Insider Intelligence

The State of B2B Sales in 2023 [Report]
A leading 89 percent of B2B sales enablement leaders have said that developing their sales skills was either somewhat or very challenging, with 86 percent noting the challenges of selling in an uncertain economy and generating qualified sales-ready leads, and 85 percent pointing to recruiting and hiring strong sales talent — three of numerous findings of interest to B2B marketers contained in recently-released B2B sales report data. MarketingProfs

How is the Role of the B2B CMO Changing?
The biggest changes in how B2B CMOs see their roles over the past two years encompass new expectations to demonstrate the impact of marketing to the bottom line, and playing a more direct role in driving growth and revenue, with 40 percent of B2B marketing leaders pointing to greater pressure to prove return-on-investment in less time, according to newly-published survey results. MarketingCharts

Meta launches Llama 2, an open source AI model that allows commercial applications
Meta’s new open-source generative artificial intelligence (AI) model has been trained on 40 percent more data than its first incarnation, and has begun offering brands commercial usage options for the first time, the Facebook and Instagram parent firm recently announced. Ars Technica

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“Meta's new LLaMa 2 model is a big deal for a couple of reasons. First, it's commercially licensed. That's a big deal - version 1 was not.” — Christopher Penn @cspenn
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ChatGPT Analysis Sheds New Light Into People’s Behavior, Intent
A leading 64 percent of analyzed public AI prompt requests were for programming assistance, with 47 percent tapping the technology to create tables, 42 percent to create examples, and 39 percent to write articles, according to newly-published ChatGPT usage report data. MediaPost

Bing Chat Now Supports Visual Search
Microsoft’s generative AI Bing Chat offering has rolled out a new feature that allows users to upload photos and find a selection of visually-similar images, along with providing contextual and other information about the image, Microsoft recently announced. SEO Roundtable

Thought Leadership Produces High ROI, Business Leaders Say
97 percent of U.S. senior business leaders have said that thought leadership provided either a moderate or high level of ROI, while 87 percent noted that they consumed thought leadership content in order to boost problem-solving skills — two of several statistics of interest to B2B marketers contained in newly-published survey data. MediaPost

Facebook puts more emphasis on video again with new discovery and editing tools
Meta-owned Facebook has begun rolling out an array of new video-oriented features and updates, first to its Meta Business Suite users, including renaming its primary “watch” tab on the social media platform to “video,” while making it easier to access Reels video editing tools, unifying short and long-form video editing on the platform, Meta recently announced. TechCrunch

ON THE LIGHTER SIDE:

A lighthearted look at “Crossing the Chasm” by Marketoonist Tom Fishburne — Marketoonist

Last Factual Piece Of Information Deleted From Internet — The Onion

These Ads for Blueberries Parody Familiar Marketing Tropes — MediaPost

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lane R. Ellis — This Week in Marketing: The Capabilities (and Limits) of AI — LinkedIn (client)
• Lee Odden — Is prompt engineering really worth $335,000? — Visionary Marketing
• Lee Odden — 68 SEO Experts To Follow On Threads — Search Engine Journal

FRIDAY FIVE B2B MARKETING FAVORITES TO FOLLOW:

Pam Didner @PamDidner
Lisa Marcyes @lisa_marcyes
Nick Nelson @NickNelsonMN
Kelly Hungerford @KDHungerford
Shruti Deshpande @shruti12d

Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry.

Have you found a top B2B marketing news item that we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post Elevate B2B Marketing News Weekly Roundup: Rising Personalization in B2B & Meta’s New Llama 2 AI appeared first on B2B Marketing Blog - TopRank®.

BIGLIST: 100+ Generative AI Tools For B2B Marketers

Where can B2B marketers find the latest and most relevant generative artificial intelligence (AI) tools in 2023?

Generative AI has continued its run as 2023’s centerpiece topic, as marketers in both B2C and B2B have grappled with how to best use the technology while maintaining — or growing — brand authenticity and trust.

“AI has the potential to revolutionize every single part of marketing,” Marie Gulin-Merle, global vice president of ads marketing at Google, suggested.

Our own CEO Lee Odden recently delivered a keynote about AI’s impact on B2B marketing, presenting “Human vs Machine: The Future of B2B Content Marketing” during the BtoB Summit Paris 2023 conference.

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“Generative AI won't replace you — someone who knows how to use gen AI probably will.” — Lee Odden @LeeOdden
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Lee began his presentation explaining how generative AI essentially “makes you more of what you already are,” with poor content simply getting turned into even more sub-par content if that’s what a marketer brings to the AI table, while those who instead present true creativity and imagination to AI tools can expect to be rewarded with even more quality B2B marketing content that is creative and imaginative.

As the team at Think With Google recently looked at as its “big topic,” it’s more a matter of AI plus creativity, and not AI versus creativity.

Without any further ado, let’s jump right in and take a look at more than 100 of the generative AI tools that are available to B2B marketers in 2023.

BIGLIST of 100+ Generative AI Tools for B2B Marketers

Visual AI Tools

Adobe Firefly
@Adobe
Creative generative AI engine augmenting Adobe’s Photoshop, Illustrator, Adobe Express, and on the web.

DALL-E2
@OpenAI
DALL-E2 — which bills itself as “your creative copilot,” uses machine learning models to not only create images from natural language descriptions but to alter and re-create existing images.

Meta AI’s Make-A-Video
@MetaAI
Video creation from text prompt system.

Stability AI
@StabilityAI
A variety of open-source AI tools.

Midjourney
@midjourney
Image creation AI integrated with Discord.

CORTEX
@meetcortex
A social media content optimization platform for marketers and agencies to continuously improve post engagement.

CapCut
@capcutapp
ChatGPT plug-in for the creation of video content specifically for social media channels, from TikTok parent firm ByteDance.

Imagen
@GoogleAI
Google text-to-image AI diffusion model tool.

Phenaki
@GoogleAI
Google tool for realistic video generation derived from open-domain textual descriptions.

Writing AI Tools

Jasper.ai
@heyjasperai
Jasper.ai — which bills itself as a top AI content platform for business, offers an array of social media content generation features from image creation to written content.

Jetpack AI Assistant
@jetpack
A WordPress plug-in that brings AI-assistence to the WordPress editor.

Writesonic
@WriteSonic
A collection of AI tools for writing articles, product descriptions, ads, creating article ideas, and more.

Article Forge
@ArticleForge
Another take on AI content generation.

Ink
@INK_4all
AI text creation tools with keyword research, search engine optimization, and image functionality.

WordAI
@WordAi
A suite of AI writing tools, including an application programming interface (API).

Anthropic’s Claude 2
@AnthropicAI
Beta version of AI writing tool with an application programming interface (API).

Acrolinx
@Acrolinx
Built on an advanced linguistic analytics engine, this software platform “reads” content and guides writers to make it better.

Yseop
@yseopAI
Artificial intelligence software writes and explains data in six languages using natural language generation. Yseop Copilot for automating scientific writing, plus enterprise-level automation and custom applications.

Ai-Wordsmith
@heyaiwordsmith
Multi-purpose AI writing assistant.

Writer
@Get_Writer
Enterprise generative AI purpose-built for business teams.

Grammarly
@Grammarly
AI writing and communication assistance going beyond grammar and spelling.

Headlime
@getheadlime
Tools to help write marketing copy faster with AI, with collaboration features.

Smartwriter
@smartwriter_ai
A selection of email-focused AI writing assistance tools.

QuillBot
@TheQuillBot
AI-powered writing assistant offering tools including a paraphraser, summarizer, grammar checker, and citation generator.

Search Engine Optimization (SEO) & Paid Search AI Tools

ContentBot
@tryContentBot
An array of AI writing and SEO-related tools.

Future Forge
AI-powered search engine for finding AI tools

Acquisio Turing
@acquisio
A set of 30 high frequency predictive algorithms working together to ingest search marketing campaign data across platforms. Data such as seasonality, times of day, times of week, location, positioning, ad platform, campaign and others enable the platform to self-learn and make smart bid and budget decisions in real-time.

Acrolinx
@Acrolinx
Built on an advanced linguistic analytics engine, this software platform “reads” content and guides writers to make it better.

Albert
@albertaimktg
An autonomous platform that uses AI: predictive analytics, machine learning, natural language processing and other proprietary algorithms to execute seamlessly across all channels, paid and non-paid, including email, mobile, social, search and display.

Market Brew
@mktbrew
SEO software made by search engineers, with an AI platform for SEO teams.

Surfer SEO
@surfer_seo
SEO-specific content iIntelligence tool, with writing and optimized content in multiple languages.

GrowthBar
@growthmktingpro
AI writing tool for SEO.

Frase.io
@fraseHQ
AI writer and SEO research tools that transform content creation.

Productivity, Social Media Management, & Analytics AI Tools

Salesforce Einstein GPT
@salesforce
AI integration within Salesforce, with a layer of artificial intelligence that delivers predictions and recommendations based on your unique business processes and customer data.

IBM Watson AI / Watsonx
@IBMWatson
Suite of AI tools with open application programming interface (API) functionality.

Adobe Sensei / Sensei GenAI
@Adobe
Generative AI tools integrated into Adobe products.

HubSpot AI Tools
@HubSpot
AI tools including ChatSpot AI-powered, chat-based commands.

Brandwatch
@Brandwatch
AI-powered social suite, consumer intelligence and trend tools.

Visual UGC by Stackla
@NostoSolutions
AI-powered enterprise Commerce Experience Platform to discover, manage and display the most engaging user generated visual content across all marketing touchpoints.

Tableau Augmented Analytics
@tableau
Use AI to interact with data at a contextual level and discover audience insights.

PaveAI
@paveai
Turn Google Analytics data into actionable insights and reports with a data-science AI algorithm.

Lucy
@LucyAssists
AI-powered enterprise search answer engine. Lucy delivers insightful conclusions, refined segmentation analysis, marketing plans, and media strategies.

KYNDI
@kynditech
Generative AI answer engine for enterprises. Explainable AI platform for government, financial services, and healthcare with AI products that analyze massive amounts of data, making organizations and people smarter and faster.

Google Contact Center AI
@googlecloud

Human-like AI-powered contact center experiences, with Virtual agent, powered by Dialogflow CX, agent assist, insights, and more.

FullStory
@fullstory
AI-powered digital experience intelligence platform with proprietary autocapture technology.

Chatfuel
@chatfuel
Using GPT-4 by Open AI to inform customers, answer questions, recommend products and services, and more.

Flick AI Social Media Assistant
@flick_social
AI-powered social media marketing platform.

AI Detection Tools

GPTZero
@TheGPTZero
AI content detection tool with limited free web-based interface.

ZeroGPT
@ZeroGpt
Tools to detect ChatGPT, GPT4, Google BARD and any AI written content, with results supported by a gauge showing the percentage of predicted AI text.

OpenAI Text Classifier
@OpenAI
AI classifier for indicating AI-written text.

AI Presentation Tools

MagicSlides
@_magicslides
AI-powered presentation creation tools with Google Workspace integration.

Data & Spreadsheet AI Tools

Microsoft Excel Labs
@msexcel
Perform AI tasks within Microsoft Excel

Browse AI
@BrowseAI
Gather and analyze data from various web sources using AI.

Influencer Marketing AI Tools

RAD AI
@Radintelai
AI tools for influencer marketing.

Influencity
@influencity
AI-powered influencer marketing platform.

Affable.ai
@affable_ai
End-to-end AI-powered influencer marketing platform.

ABM, E-Commerce, Content Marketing, & Sales AI Tools

Bloomreach
@bloomreach_tm
An open and intelligent platform for businesses to build, extend, personalize, analyze, test and optimize their digital experiences across all channels.

CaliberMind
@calibermind
Connects, unlocks, and activates data to help high-growth B2B SaaS organizations to acquire new buyers, grow revenue, and improve the customer experience.

CONCURED
@concured
Uses AI to analyze people’s behavior towards content at scale in order to prescribe what you should create next to maximize engagement and ROI.

Conversica
@myconversica
AI Sales Assistant helps companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, multi-channel, two-way conversations.

Crayon
@Crayon
Market and competitive intelligence tools to track, analyze, and act on everything happening outside of the four walls of your business.

Demandbase
@Demandbase
A comprehensive set of ABM solutions driven by artificial intelligence: platform, targeting, engagement, conversion.

Drift
@drift
A conversational marketing and sales platform (chatbot) that connects your business with the best leads in real-time. Like a virtual assistant for your website, Drift lets you turn any conversation into a conversion.

Emarsys, An SAP Company
@Emarsys
Understand each contact as an individual customer and execute highly personalized campaigns at scale with AI solutions.

Fiddler AI Observability platform
@fiddlerlabs
Build trust into AI with Fiddler – the pioneer in AI Observability. Monitor, explain, analyze, and improve your ML models and AI solutions.

Zeta Marketing Platform
@ZetaGlobal
An AI-powered marketing automation platform with data management, messaging, activation tools, and more.

Vestorly
@Vestorly
A content management engine and data analytics tools, Vestorly uses artificial intelligence to build personalized touch points with news, blogs, or your own content.

Smartly
@smartlyio
Social advertising automation and optimization platform with machine learning.

Phrasee
@phrasee
Enterprise marketing solution that uses artificial intelligence to generate brand compliant marketing language on a client-to-client basis.

Persado Motivation AI Platform
@Persado
Generative AI enterprise platform including conversational and on-brand AI-generated language.

People.ai
@ppl_ai
AI-driven account planning application. Automatically capture all sales activity to drive intelligent sales management and marketing insights.

Motiva AI
@MotivaHQ
Creative AI for enterprise marketers, that learns to adapt brand messaging to customers automatically to deliver better engagement at any scale.

MarketMuse
@MarketMuseCo
AI-driven platform for building content strategies that improve ranking potential, plus AI-powered research assistant tools that accelerate content creation and optimization.

Invoca
@invoca
The conversation intelligence AI leader, enabling granular campaign attribution to understand why customers are calling, gaining real-time intelligence about who’s calling and analyzing what’s being said in conversations.

Optimizely
@Optimizely
AI-accelerated digital experience platform (DXP).

Reply.io
@ReplyAppTeam
AI-powered sales automation and engagement platform.

Optimove
@Optimove
AI tools that discover performance-boosting opportunities, helping marketers maximize the impact of efforts.

General AI Systems, Programming APIs, & Development Tools

xAI
@xai
Initiative aimed at using artificial general intelligence to understand the universe.

Llama 2
@MetaAI
Open source array of AI language models with commercial licensing.

Lexalytics, an InMoment Company
@lexalytics
Text analytics APIs offering customizable sentiment analysis, categorization and named entity extraction. Platform leverages machine learning, artificial intelligence and natural language processing to allow enterprises to create custom analytics solutions to address their unique data problems.

Google Vertex AI
@googlecloud
Unified machine learning platform, to build, deploy, and scale machine learning (ML) models faster, with fully managed ML tools for any use case.

Google Vertex AI Workbench
@googlecloud
A development environment for a complete data science workflow, with a Jupyter-based fully managed, scalable, enterprise-ready compute infrastructure with security controls and user management capabilities.

Google AutoML
@googlecloud
AutoML enables developers with limited machine learning expertise to train high-quality models specific to their business needs. Build your own custom machine learning model with minimal effort and machine learning expertise.

Google Natural Language AI
@googlecloud
Work with insights from unstructured text using Google machine learning, including API support.

Google Dialogflow
@googlecloud
Lifelike conversational AI with state-of-the-art virtual agents including omnichannel implementation options.

Google Media Translation
@googlecloud
An API offering real-time audio translation for content and applications.

Google Speech-to-Text
@googlecloud
Convert speech to text with an API powered by Google’s AI research and technology.

Google Text-to-Speech AI
@googlecloud
Convert text into natural-sounding speech via API.

Google Timeseries Insights API
@googlecloud
Tool for large-scale time series forecasting and anomaly detection in real time.

Google Translation AI
@googlecloud
Translation Hub, AutoML Translation, and a Translation API for making content and apps multilingual with fast and dynamic machine translation.

Google Video AI
@googlecloud
AutoML Video Intelligence and Video Intelligence API for enabling powerful content discovery and engaging video experiences.

Google Vision AI
@googlecloud
Vertex AI Vision development environment to create computer vision applications or derive insights from images and videos with pre-trained APIs, AutoML, and custom models.

Google Deep Learning Containers
@googlecloud
Google selection of preconfigured and optimized containers for deep learning environments.

Google Deep Learning VM Image
@googlecloud
Preconfigured virtual machines (VMs) for deep learning applications. Launch compute engine instances pre-installed with TensorFlow, PyTorch, scikit-learn and more.

Google TensorFlow Enterprise
@TensorFlow
Reliability and performance for AI applications with enterprise-grade support and managed services.

Google Cloud Tensor Processing Units (TPUs)
@googlecloud
Cloud TPUs help optimize performance and cost for AI workloads, from training to inference.

Google Document AI
@googlecloud
Tools for structuring document data to store, analyze, search, and use to automate processes.

Google Discovery AI for Retail
@googlecloud
Tools for brands to provide search, browsing and recommendations on their own digital properties, helping to increase conversions and reduce search abandonment.

Zapier
@zapier
Automate workflows by using natural language, automatically format data with a prompt, and more.

Google PaLM API and MakerSuite
@GoogleAI
Tools for using Google’s large-language models to build innovative AI applications.

Algolia
@algolia
API-platform for AI search to predict intent and deliver search results using Algolia NeuralSearch and its understanding of search intent.

Google Bard
@GoogleAI
Experimental conversational AI service for helping generate ideas or learning about new topics.

B2B Marketing Is AI Plus Creativity Instead Of AI Versus Creativity

While far from comprehensive, we hope that this list of 100-plus generative AI tools for B2B marketers will help serve as a starting point as you explore the AI tool landscape, which is growing by leaps and bounds daily.

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“Generative AI is a tool. Tools are only as effective as the expertise of the human using them.” — Lee Odden @LeeOdden
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AI and how it can best be used by B2B marketers is an issue we’ve spent considerable time effort to explore here on the TopRank Marketing blog, including the following pieces:

• AI & Creativity: Key B2B Marketing Insights From The 2023 Cannes Creative B2B Lions
• A Home-Run for Humanizing B2B Content: Why Generative AI Can Only Get Your Business to First Base
• Top 5 Insights B2B Marketers Need To Know About Google’s AI Search Future
• Humanize, Organize, Strategize & Personalize: 4 Ways To Boost B2B Influencer Marketing With Generative AI
• 5 Key Ways Generative AI is Changing the Future of SEO from Google’s Bard to Microsoft’s Prometheus-Based Bing
• Standing Out From AI: Why Humanizing B2B Marketing Is Key In 2023
• The Prompt Whisperer: ChatGPT’s Rising Reach In B2B Marketing & The AI Revolution

More than ever before, creating award-winning B2B marketing that elevates, gives voice to talent, and humanizes with authenticity takes considerable time and effort, which is why more brands are choosing to work with a top digital marketing agency such as TopRank Marketing. Reach out to learn how we can help, as we’ve done for over 20 years for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and many others.

The post BIGLIST: 100+ Generative AI Tools For B2B Marketers appeared first on B2B Marketing Blog - TopRank®.

How Creativity Is a Force Multiplier for B2B Marketing

There’s always been an uneasy truce between creativity and commerce. We accuse financially successful artists of ‘selling out.’ We’re wary of sponsored content and product placement in our favorite TV shows and movies. In general, we think of creativity as an artistic pursuit, unconcerned with the practicalities of the business world. And we think of business as the opposite: Concrete, practical and pragmatic.

But it’s that kind of thinking that leads to astoundingly boring B2B marketing. If we see creativity and business as opposing or unrelated forces, rather than complementary elements, we’re not going to inspire our audience. 

Creative B2B marketing isn’t just more fun to create and more fun to consume: It’s directly related to better business results.

Measurable. Business. Results. 

And I don’t mean that lightly sprinkling some ‘creativity’ dust on top of a campaign leads to a minor boost. I’m talking about a 10-20x effectiveness multiplier.

Here’s how creativity elevates B2B marketing to win awards AND new customers.

 

Why creativity is a force multiplier for B2B Marketing

Anecdotally, it’s easy to make a case for creativity. I remember creative ads more clearly than the boring ones. If you engage my emotions—make me laugh, cry, get queasy—I’ll remember your brand. For example, Lamisil’s commercial with the little fungus monster lifting up a toenail and burrowing under it is forever seared into my consciousness.

I’ll spare you an embedded video. Search youtube if you’re morbidly curious.

But we do actually have some hard data to back up the claim. The folks at The B2B Institute at LinkedIn joined forces with a data analysis company called System1 to analyze 1700+ B2B ads. The results: Exceptionally creative ads get 10x the market share compared to the dull or status quo ones. 

It’s lovely when the right thing to do (make more creative marketing that inspires, entertains and informs) is also the financially expedient thing to do. 

Here’s how we can make that business case for creativity.

Let’s keep it positive: There’s plenty of room for improvement!

I have been thrilled to work during a creative renaissance in B2B marketing. TopRank Marketing has been pushing boundaries with eye-popping comic books, colorful social-first campaigns, and engrossing podcasts. 

But as cool as some of these campaigns are, creative campaigns are still more an exception than a norm. The B2B Institute study rated ads on a creativity scale of 1-5 stars.

One half of one percent scored in the 4-5 star range. Over 3/4ths – 77% – scored one star. Those 4-5 star ads saw an average of 2.5% market share growth. The low performers were around .25%.

That’s a 10x difference. 

And 99.5% of B2B marketing is missing out. 

Creativity lets you live rent-free in your future buyers’ heads

Creative top-of-funnel ads are a direct investment in future income. LinkedIn’s research shows that 95% of your potential audience isn’t currently in the market. It isn’t about convincing them to suddenly enter the market. It’s about holding mental real estate until they’re ready to buy.

We call this concept “mental availability.” 

For example, when I think of marketing email automation (as I’m sure we all do multiple times a day), I think of MailChimp. Well, first I think of JailBlimp, and probably FailChip or WhaleSynth, and then I think of MailChimp. Their intensely creative—borderline bizarre—advertising has 100% colonized the space in my brain for automation tools.

It’s easy to see how mental availability through creativity is valuable for brands. The only problem is that our traditional marketing metrics aren’t set up to measure that value.

New metrics for creativity in B2B

How can marketers tell if their ads are creating mental availability? We’re going to have to dig deeper than likes, shares and web traffic (though these metrics can still tell us how our work is resonating in the moment). The B2B Institute recommends four new ways to measure. It may take some outside help to get measurement up and running, but it’s well worth the trouble. 

First, how memorable is your content? Did it attract initial attention? Do people still remember it days or weeks later? This metric is called recognition, or “cut-through.”

Second is recall. I’ll confess that when I remembered the toe-gremlin ad, I didn’t remember the brand it was associated with. That’s a major red flag for a marketer. Recall measures whether your brand is actually associated with the memory.

Third, did people actually like the content? I vividly remember the Pepsi commercial where Kendall Jenner gives a flower to the police at a protest… but the association isn’t positive. Likeability measures the sentiment associated with the ad. 

Finally, did the content get across a clear message? Clarity measures whether people got the right takeaway from your content. For example, most Gen X-ers remember the “This Is Your Brain on Drugs” ad that featured an egg in a frying pan. But at the time, older folks started buying fewer eggs—they only remembered that eggs and drugs were associated, and so both must be bad.

Recognition, recall, likeability and clarity: Four ways to measure the business impact that creativity has on your marketing. Mastering these metrics can help you make a business case for the kind of elevated, creative, emotionally resonant B2B content that gets results.

TopRank Marketing is in the business of elevating B2B marketing for global enterprise brands. Contact us to join the movement.

The post How Creativity Is a Force Multiplier for B2B Marketing appeared first on B2B Marketing Blog - TopRank®.

Elevate B2B Marketing News Weekly Roundup: Threads Get Branded Content Tools & B2B Marketing Spend To Top Pre-Pandemic Rates

LinkedIn is the social platform of choice for B2B marketers worldwide
80 percent of B2B marketers and their clients have said that LinkedIn is their most-used social platform, followed by YouTube at 60 percent, Facebook at 57 percent, Instagram at 52 percent, and Twitter at some 39 percent, with 22.3 percent of all U.S. adults expected to use LinkedIn during 2023, according to newly-published report data. Insider Intelligence

B2B Marketers Tout Social Media’s Influence in the Buyer Journey
Social media and email were the leading tactics when it came to reaching both top and bottom-of-funnel goals, with in-person, live events, video, interactive content, and influencer marketing also among the most effective approaches in top-of-funnel activity — some of the findings shown within recently-released study data of interest to B2B marketers. MarketingCharts

Threads isn’t just growing fast—its users are also more engaged than on Twitter
87 percent of the analyzed brands active on Meta’s recently-launched Threads social media app — which has gained an estimated 110 million users since first taking publish user sign-ups on July 5 — reported better engagement than their efforts on rival Twitter’s platform, according to newly-published survey results. QZ

80% of marketers deem creative quality key to marketing effectiveness [Survey]
When it comes to the effectiveness of creative in marketing, 14.2 percent of brand-side marketers have said that they consider it the single most important element, with 80.5 percent pointing to creative as one of the most influential factors in marketing campaign effectiveness — two of numerous findings of interest to B2B marketers contained in Marketing Week’s recently-released Language of Effectiveness survey. Marketing Week

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“Marketers are putting more focus on the quality of their creative in a tough economic environment where standing out has never been more important.” — Josh Stephenson of @MarketingWeekEd
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Marketers Now Say Generative AI is the Most Important Consumer Trend of the Year
A leading 59 percent of marketing industry professionals have said that generative AI was the most important consumer trend in 2023, with 57 percent having pointed to social video and TikTok, and 48 percent having chosen connected television (CTV) and streaming, with the Metaverse coming in down the list at 20 percent, according to newly-pubished 2023 trend survey data of interest to digital marketers. MarketingCharts

Threads Reaches 100 Million Members in Record Time
Meta’s Twitter-like app Threads has dethroned ChatGPT as the swiftest app to reach the 100 million user mark, topping the generative AI app’s previous record two-month rise to the benchmark in only five days, according to third-party user track firm data. Social Media Today

Google Calls For Public Discussion On AI Use Of Web Content
Search giant Google has sought to open new public dialog and conversations surrounding how the firm, the technology sector, and civilization as a whole can best address the future of skyrocketing generative AI use, and how Google should incorporate web data within AI training models, the firm recently announced. Search Engine Journal

B2B Marketers Outline Their Biggest Challenges [Survey]
43 percent of B2B marketers have said that finding and targeting the right audience for marketing campaigns will be their biggest challenge over the next three years, with 39 percent pointing to the need to balancing digital with traditional channels, and some 36 percent noting data privacy regulations and related-concerns — three of several statistics of interest to B2B marketers contained in newly-publish marketing obstacle survey results. MarketingCharts

Scoop: Branded content tools coming to Threads
While full-blown advertising has yet to arrive as an option on Meta’s new Threads app, Instagram has rolled out branded content tools that offer certain influencer and paid promotional opportunities on the nascent social platform in the interim, Meta recently announced. Axios

US B2B Marketing and Advertising Spend Set to Outpace Pre-Pandemic Levels This Year
Overall U.S. digital and offline B2B marketing and advertising spending was expected to top pre-pandemic marks during 2023 — something online advertising by itself has already done during each of the years since 2019, with some $53.7 billion in combined online and offline spending forecast by the end of 2023, reaching $69.3 billion by 2026, according to newly-published B2B marketing forecast report data. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at the “spam, spam, spam” by Marketoonist Tom Fishburne — Marketoonist

Amazon Prime Day Glitch Offers Controlling Stake In Company For $24.99 — Adweek

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Nick Nelson — This Week in Marketing: Going Long — LinkedIn (client)
• Lee Odden — The Top 100 Marketing Influencers to Follow in 2023 — Relevance
• TopRank Marketing — Top 10 Best LinkedIn Advertising Agencies — Wealth Ideas

FRIDAY FIVE B2B MARKETING FAVORITES TO FOLLOW:

Viveka Von Rosen @LinkedInExpert
Bernie Borges @bernieborges
Zari Venhaus @zvenhaus
Andrew Davis @DrewDavisHere
Cathy McKnight @cathymcknight

Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry.

Have you come across your own key B2B marketing news item that we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

Thank you for taking the time to join us for this week’s edition of the Elevate B2B Marketing News, and we hope that you will return next Friday for another array of the most up-to-date and relevant B2B and digital marketing industry news. In the meantime, you can follow us on our LinkedIn page, or at @toprank on Twitter for even more timely daily news.

The post Elevate B2B Marketing News Weekly Roundup: Threads Get Branded Content Tools & B2B Marketing Spend To Top Pre-Pandemic Rates appeared first on B2B Marketing Blog - TopRank®.

Creativity’s Rising Role in B2B Marketing

Why has 2023 seen creativity come to the forefront in B2B marketing like no other year?

In the face of skyrocketing use of generative AI technologies, creativity is standing out more than ever, as it represents the very essence of what people bring to marketing that AI on its own can’t.

While some AI tools can certainly help B2B marketers better realize their creative efforts, the power of the human touch is undeniable, and it is serving as a growing differentiator between mediocre marketing efforts and those five-star creative efforts that sparkle and delight brand audiences.

Let’s take a look at some of the ways that creativity is blossoming in B2B marketing in 2023.

1 — In B2B Marketing Team Creativity & Ideas Reign

B2B marketers are looking to feed off competitive momentum and focus conversations using creativity, and keeping it sincere when it comes to brand activism, while making sure to avoid all hints of opportunism.

Some marketers and brands are also pulling back from an over-investment in technology that has taken a certain amount of focus away from creativity.

“I think in marketing you are only as good as the creativity of your team and your ideas,” Judy Tian, senior brand marketing manager at LinkedIn* observed. “The more voices that we bring to the table and the more proactiveness and willingness of everyone contributing ideas, the better off your marketing campaigns will be,” Judy added.

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“I think in marketing you are only as good as the creativity of your team and your ideas.” — Judy Tian of @LinkedIn
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When the post-pandemic energy was released into the B2B marketing world, the floodgates of creativity opened and drove an increased focus on the kind of  campaigns that connect brand and customer in deeper and more meaningful ways — and creativity through storytelling plays a important role in those efforts.

Powerful storytelling only happens in the B2B space when marketers tell their stories for their audiences, and not to them — ideally with empathy, creativity, authenticity, and heart, as Miri Rodriguez, senior storyteller future of work at Microsoft shared in “Microsoft’s Miri Rodriguez on How B2B Marketers Are Embracing Empathy For Better Customer Storytelling.”

2 — Differentiating Through Creativity That Is Relevant To B2B Audiences

Raja Rajamannar, chief marketing and communications officer and president at Mastercard has shared the firm’s embrace of radical changes in marketing and advertising, sharing how the human elements that incorporate influence provide the differentiation that is needed more than ever in 2023.

“Since digital marketing began, the dependency on technology and data has become so intense that people started regarding anything creative as unnecessary or fluffy,” Rajamannar shared with The Association of National Advertisers (ANA).

“But the reality is that technology and data will level the playing field, so a company can no longer compete on just its product features or benefits or pricing or distribution network. You are going to have to differentiate yourself through creativity that is relevant to human beings,” Rajamannar suggested.

Additionally, the most successful firms utilizing content marketing tend to place a higher value on the attribute of creativity, a trait 92 percent of top content marketers said their organization sees as helping to craft successful content, while just 63 percent at lower-performing organizations strongly value such creativity in content marketing, according to Content Marketing Institute (CMI) data.

Indeed, 56 percent of marketers have said that creativity is the most important skill required for navigating uncertain times, according to LinkedIn data.

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“AI is opening the door to new ideas, new executions, and new visuals that I may not have come up with on my own. It's expanding my creative palette, not just saving me time.” — Chris Lavigne @crlvideo
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With the B2B sector representing over 50 percent of the economy, as B2B brands increasingly begin utilizing more B2C-like marketing efforts, the role and importance of creativity in B2B has natural risen.

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“Though some might think b-to-b is all about technology and targeting, our research suggests that creativity is where you can find the biggest competitive edge.” — Peter Weinberg & @JonLombardo
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3 — AI Can Play A Role In B2B Marketing Creativity

Our own CEO Lee Odden recently delivered a fascinating keynote about AI’s impact on B2B marketing, presenting “Human vs Machine: The Future of B2B Content Marketing” during the BtoB Summit Paris 2023 conference.

Lee explained how generative AI essentially “makes you more of what you already are,” with poor content simply being turned into even more sub-par content if that’s what a marketer brings to the AI table, while those who instead present creativity and imagination to AI tools will be rewarded with even more top quality B2B marketing content that is creative and imaginative.

As the team at Think With Google has pointed out in its weekly “big topic,” it’s more a matter of AI plus creativity, and not AI versus creativity.

Creativity is playing an even more important role in B2B marketing in the age of generative AI, simultaneously helping to increase brand awareness and drive profitability.

Tyrona Heath, director of market engagement at The B2B Institute at LinkedIn, shared some of the many ways that creativity adds value to today’s B2B marketing efforts, in “B2B advertising doesn’t need to be boring: why creativity is a key driver of profitability.”

“Creativity plays a significant role in building and expanding your brand size,” Heath suggested.

“It leads to increased brand recognition, differentiation, customer loyalty, and ultimately having a larger market presence. And investing in creativity has a positive impact on financial performance because it serves as a multiplier,” Heath added.

4 — Take B2B Marketing To The Next Level With Creativity

In 2023, generative AI and creativity may initially appear as two completely different endeavors, however both offer compelling justifications for B2B marketers to use, especially when each is factored into the other’s strategy.

The future of B2B marketing is poised to feature a uniquely human touch optimized with AI for creative storytelling, and as new tools proliferate at a breakneck pace, it’s the marketers who embrace both AI and creativity who stand to see the greatest successes in 2023 and beyond.

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“The future of B2B marketing is poised to feature a uniquely human touch optimized with AI for creative storytelling.” — Lane R. Ellis @lanerellis
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We hope you’ve found some of the insight we’ve shared here on the rising role of creativity in B2B marketing helping, and that you’ll be able to put these take-aways to use in your own B2B efforts.

More than ever before, crafting creative B2B marketing that elevates, gives voice to talent, and humanizes with authenticity takes considerable time and effort, which is why more brands are choosing to work with a top digital marketing agency such as TopRank Marketing. Contact us today to learn how we can help, as we’ve done for over 20 years for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and many others.

* LinkedIn is a TopRank Marketing client.

The post Creativity’s Rising Role in B2B Marketing appeared first on B2B Marketing Blog - TopRank®.