Google announces Google Marketing Platform Partners program Google has been busy consolidating and refreshing its marketing partner offerings, with individuals, companies, and sales partners on its new approved-training list, combining Google Analytics Certified Partners and DoubleClick Certified Marketing Partners. MarTech Today [embed]https://youtu.be/la8PrRl7bVw[/embed] Facebook trials subscription tool to appease Instant Article publishers On the heels of Facebook's recent subscription Groups announcement, could the news that the social media giant is also testing subscription-based Instant Article signal a shift that digital marketers will need to adjust to? The Drum Forrester issues first Wave report on Experience Optimization "The Forrester Wave: Experience Optimization Platforms" report examining the continued consolidation of online testing, behavioral targeting, and recommendation practices in experience optimization, with Adobe garnering top marks. MarTech Today Facebook starts showing all ads a Page is running Facebook has introduced a new Info & Ads dashboard that shows all ads run including those on Instagram, Messenger, and partner networks, a move that may simplify certain tasks for some digital marketers. Marketing Land Unveiling Translations in the LinkedIn Feed: Keep in Touch with Your Global Community LinkedIn's new “See Translation” feature brings post translation in 60 languages to the service's users, offering interesting audience reach expansion to digital marketers. LinkedIn (client) Instagram Rolls Out Video Chat, New Camera Effects And Topic Channels Instagram has released several new features including video messaging, new camera effects, and topic channels on Explore, for users of its Android and iOS apps. How can digital marketers best use the new features? Forbes 
Dove introduces a mark indicating its ad images are free of digital manipulation Unilever's Dove has put out a branding mark meant to signify that an advertising image is free of digital manipulation. Will the move represent a shift the use of such marks in the greater digital marketing universe? AdAge B2B marketers are ‘generally unclear’ of what AI means, according to research With 32% of marketers not confident in their knowledge of AI, and 54% only somewhat confident, greater understanding could be a worthwhile goal among B2B marketers. The Drum Why publishers are ditching viral clips for long-form video series Some publishers have found greater success with video series than with traditional clips aiming solely for viral popularity. What could a shift to episodic video publishing mean for marketers? Axios Teens, YouTube and the rise of the micro-influencers 70% of teen YouTube audiences are more likely to be influenced by YouTubers, recent survey data shows. How can savvy marketers utilize these findings in campaigns targeting teens? The Drum ON THE LIGHTER SIDE: 
A lighthearted look at brand positioning, by Marketoonist Tom Fishburne — Marketoonist 1990, meet 2018: How far does 20MHz of Macintosh IIsi power go today? — Ars Technica TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Pubcon Pro 2018 Featured Speaker: Lee Odden — Pubcon
- Lee Odden — IDMA 2018: Celebrating the best in the industry — Exchange4Media
- Lee Odden — It takes a Village — Digital Doughnut
- TopRank Blog — My 10 Biggest Mistakes in 10 Years as an Entrepreneur — Medium
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