Digital Marketing News: Cryptofluencers, Google’s Infinite Scrolling, Influencer Trust Grows

Influencer Marketing Has Hit Cryptoworld
The proliferation of cryptocurrencies over the past several years has led to a sharp recent increase in the number of paid influencers hired to help promote and legitimize both small and large players in the cryptoworld. Digiday

Google launches Reach Planner for YouTube & video ad forecasting in AdWords
Google is offering a more powerful video campaign reach estimate tool called Reach Planner, aimed at YouTube and Google Display Network advertisers, and featuring reach data to help find the best video product mixes. Marketing Land

80% Lose Trust in Local Businesses if Online Information is Incorrect
Businesses that have incorrect or inconsistent information online lose trust among 80 percent of consumers, while even out-of-date or poor quality photos cause 50 percent of consumers to have diminished trust, according to a recent report. Small Business Trends

Google Switches to Infinite Scrolling Mobile Search Results
Mobile Google search users will see infinitely-scrolling SERP entries in a test the Internet giant recently began rolling out, replacing multi-page results with a seemingly endless number of clickable “more results” offerings. Search Engine Journal

Facebook Discusses How Feed Algorithm Works
Facebook’s news-feed program leader has outlined portions of the company’s latest algorithm for determining what is shown, including a patented system of predictive modeling. Search Engine Journal

One in three trust an influencer’s words over what a brand says
Influencers are trusted more than brands, especially digital creators with over a million followers, according to new report data that also sees diminishing trust for micro-influencers. ZDNet

Pinterest reports 50% gain YoY in SMB advertisers
Pinterest’s SMB advertiser numbers have increased by 50 percent, with 1.5 million businesses using the platform to reach customers. The company has also announced the international expansion of its brand and agency-targeted Promoted Pins “Promote” button. Marketing Land

How Brands Are Getting More Sophisticated at Using Location Data
More sophisticated use of location data will drive related ad spending to $38.7 billion by 2022 according to recent research, and AdWeek explores how location data can best be harnessed and how it has evolved over time. AdWeek

First look at Instagram Nametags, its clone of Snapchat QR codes
More details and the first screenshots of Instagram’s forthcoming Nametags feature — similar to Snapchat’s Snapcodes offering — are now available, giving additional insight into how Instagram’s implementation of a special image scanning system will work. TechCrunch

ANA finds only 36% of marketers say their influencer marketing is effective
Just 36 percent of marketers consider their influencer marketing efforts to be effective, according to a recent Association of National Advertisers (ANA) report, however even more — some 44 percent — believe the jury may still be out on influencer effectiveness. The Drum

ON THE LIGHTER SIDE:

A lighthearted look at the point of sale from Tom Fishburne – Marketoonist

Here’s why Sesame Street is turning to Kickstarter for the first time – Fast Company

Q&A: How an Artist Turned a Lifetime of E-Waste Into a Stunning Celebration of Recycling – AdWeek

Enter the Intense World of Competitive Yo-Yoing – Wired

Impressive! Man Doubles Podcast Audience Overnight By Convincing Coworker to Listen – The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden – 46 Speakers to See at Pubcon Florida 2018 — Bill Hartzer
• Lee Odden – I asked the world’s Top 100 digital marketers for advice. Here’s how they responded. — Medium
• Lee Odden – [Interactive Guide] Take Your Content Marketing Program Back to the Future with DivvyHQ — DivvyHQ (client)

Don’t miss next week, when we’ll be sharing all new marketing news stories, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.

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