So it's been a while since posting here.  SEO and SEM is getting easier rather harder.  For example,

Links and embeds are helping to rank all over the place.  Yes I know you're watching rivals so take this and use it if you think you can keep up.

GMB url:  https://goo.gl/eMDnjG

reviews short url:  https://goo.gl/JyUztT

Maps Embed code:
maps short url:  https://goo.gl/maps/d73exAzf8cD2

an offer you can't refuse video embed: