The post Digital Marketing News: Google Updates Search Console & Map Hashtags, MarTech’s Growth, Blogging Trends & Color Psychology appeared first on Online Marketing Blog - TopRank®.
Friday, November 30, 2018
Thursday, November 29, 2018
Wednesday, November 28, 2018
Tuesday, November 27, 2018
Monday, November 26, 2018
Friday, November 23, 2018
Digital Marketing News: LinkedIn’s Company Page Update, B2B Tactics, Google’s Search Comments, & Holiday Marketing Trends
Thursday, November 22, 2018
Giving Thanks: What the TopRank Marketing Team is Thankful For
For centuries, Thanksgiving has been an American tradition, bringing families and friends together for a day of feasting, gratitude, and—most importantly, in my opinion—unity. For the TopRank Marketing team, it seems that every day is Thanksgiving. Each day, I have the privilege to see team members engaging and laughing. I see huddling and collaborating as everyone works hard to do their best work to not only drive results for our clients, but also lift themselves and other team members up. I see constant praise for good work or lending a helping hand. I see unity. 
So, in the spirit of TopRank Marketing tradition, I’ve asked team members to share what they’re most thankful for in work and in life. Here’s what many had to say.
What We’re Most Thankful For
Ashley Zeckman Senior Director of Digital Strategy
I feel very honored and fortunate to be a part of the TopRank Marketing family. Each day I get the opportunity to learn from this amazing group that I consider to be some of the smartest people I know. I am thankful that this team took a chance on me all those years ago and has helped me grow into what I think is literally the coolest job on the planet. I am also incredibly thankful for the amazing influencers and experts that I’ve gotten to work with and learn from over the past few years. Thank you for everything that you do! Lastly, I am thankful for my supportive friends, family, partner in crime Keith and my precious pets. Josh Nite Senior Content Marketing Manager 
I'm thankful for our amazing design team. They really bring the content to life. When we do working sessions together, we always end up with something better than either of us could come up with solo. I love how they're always exploring new ways to level up the content, like adding movement or interactive features. Debbie Friez Influencer Marketing Strategist 
As I approach my fourth anniversary at TopRank Marketing, I am so very thankful that I went up to Lee Odden and told him I wanted to work for him at a conference! It’s been a great opportunity to collaborate with the great minds I call my colleagues and friends. It’s also a blessing to work in an ever-changing industry that keeps me learning and growing. I appreciate the company’s dedication to professional development, so I can have time to learn and share with my clients. I’m most thankful for amazing clients who allow us to share our expertise and elevate their campaigns. Lastly, thank you to all my team members who allow me to bring in and display all my Santa Bears to spread some holiday cheer each season. Lee Odden CEO 
The most important and valuable part of a company in the services business are its people. I am incredibly thankful for the smart, creative and results-focused people that make up the TopRank Marketing teams including Content, Social Influence, Design, Analytics, SEO and Operations. From being adaptable to innovations in the marketplace to being transparent about capabilities, goals and opportunities, I know I can count on our team to understand both the big picture of the solutions we deliver and the tactical problem solving needed on a day to day basis for successful marketing programs. Creating an environment where our team can reach their full potential is truly a team effort and I appreciate our executives and leaders for working to make that vision a reality. Another group of people I am thankful for are our clients. We are fortunate to work with an incredible portfolio of B2B brands that trust our insights and work with us as partners to achieve mutual success. Earning trust is one of the most important aspects of a strong relationship and I appreciate the confidence our clients put in us to improve their marketing performance and represent their brands through content driven influencer programs. The digital marketing industry is full of inspiring, talented and genuinely good people who are equally professional as they are compassionate. I am incredibly thankful for my industry peers, too many to name here, for their leadership, support and advocacy. I am also thankful for the many industry influencers we have had the good fortune to work with in and outside of the marketing world over the past year. When our goals and values align, there is nothing we can't accomplish together. Jane Bartel Account Manager 
I'm thankful to be surrounded by colleagues who are natural mentors and learners. The people I get to work with every day at TopRank Marketing are happy to share their expertise with the rest of the team, and are equally as enthusiastic to absorb new ideas. The genuine, easy collaboration between teammates makes for a creative, productive, and exciting work environment. I'm also grateful to my clients, who are all extremely motivated to succeed in their fields, who are results-driven and willing to push the boundaries by trying new tactics, and who are gracious enough to laugh at my jokes. Annie Leuman Content Strategist 
This year has been transformational for me, to say the least. And the support and encouragement from my coworkers has helped me through it all, which I am immensely thankful for! They’ve helped me gain confidence in front of the camera, broaden my responsibilities, adopt new ways of thinking, and acclimate to a new healthy lifestyle. They’ve pushed me to be better. And I am. Thank you, Team TopRank! Tiffani Allen Senior Account Manager 
I’m so thankful that I have the opportunity to do work I love, with amazing clients and an incredible team. I get to learn something new every day from a team of people who are some of the smartest and most creative minds in the industry. Lane Ellis Social and Content Marketing Manager 
2018 has been a stunningly beautiful one, with many wonderful family, friends, and events to be grateful for. Celebrating 17 years of marriage with my amazing wife Julie Ahasay tops my thankfulness list, along with the milestone birthday I had last month, which means I've had the great joy of spending 50 years with my parents Konnie and Bob, and my astounding and always-inspiring 101-year-old grandma Lilly Haldorsen. It was also a year of new beginnings, as March saw my start with the excellent team at TopRank Marketing, and the honor of getting to work with Lee Odden, who I've known since 2007. I'm thankful to now be approaching 35 years of using the Internet, and the many great advances it has brought to the world since I first turned on my 300-baud modem as a 16-year-old kid in 1984. I'm thankful to still be able to run and ski the seemingly endless beautiful trails of Duluth, and for the amazing nine-month cross-country ski season I was able to enjoy from October through June, during which I skied 140 days in a row. After every one of them, I said silent thanks to Mother Nature, to my body, my ski gear, and all the people who groom and take care of the trails. It's a time to reach out and give the world and its endless opportunities a warm embrace, so here's a big virtual hug to all of you I'm lucky enough to know, lovely family and friends. Thank you. Jack Fitzpatrick Influencer Marketing Strategist 
I am thankful to have been welcomed into the collaborative community here at TopRank Marketing. Together, we pool our specialties, interests, and experiences to drive results for our clients. Coming into this role after time working as a freelancer, this whole “team” thing is truly awesome – I am so grateful to be a part of it. Mike Odden Research Analyst 
I am very thankful to be able to work with the Super Team at TopRank Marketing. The fantastic leadership stressing clients needs and care for employees is phenomenal. Also, I'm definitely blessed with a great family, with three offspring, seven grandchildren and a wonderful wife of 54 years. Jake Murphy Designer 
I am thankful for the opportunity to work with such an inspiring team here at TopRank Marketing. Everyone here has a passion for what they do and are always eager to continue to grow. I’m also thankful for the the amazing clients we work with who allow us push the creative boundaries. Elizabeth Williams Account Manager 
I am so very grateful to work at TopRank Marketing, surrounded by such innovative and passionate people. Yes, amazing digital marketing professionals, but also just truly good people and friends.
Happy Thanksgiving From the TopRank Marketing Team
As Henry Ford once said: “Coming together is a beginning; keeping together is progress; working together is success.” Thank you clients, influencers, followers, and team members for coming together to drive personal, professional, and brand success. Happy Thanksgiving! Sincerely, The TopRank Marketing TeamThe post Giving Thanks: What the TopRank Marketing Team is Thankful For appeared first on Online Marketing Blog - TopRank®.
Wednesday, November 21, 2018
6 Steps for Making Delicious Meals Out of Your Content Marketing Leftovers
What’s the best part about Thanksgiving? Sorry, that was rhetorical. Clearly, there’s only one correct answer and that is: Devouring reimagined leftovers for days to come. Hot turkey sandwiches smothered in gravy. Fried stuffing bites drizzled with cranberry sauce. Turkey a la king. Turkey noodle soup. Turkey pot pie. Turkey … everything. Do I need to go on? via GIPHY For content marketers, every day can be Thanksgiving. You have no shortage of content ingredients on-hand—from tasty influencer tidbits to assets overflowing with insight and flavor. And with a dash of new content, a cup of creative planning, and a large dollop of strategy, you can repurpose “content leftovers” into deliciously satisfying meals for your audiences, all while reducing production time and boosting efficiency, and without sacrificing taste.
Step-By-Step Cooking Instructions for Delectable Content Marketing Leftovers
#1 - Take a peek in your existing content pantry for inspiration.
From white papers and eBooks to blog posts and original or third-party research, if there’s one thing that every content marketer has in spades, it’s a fully stocked content pantry. But like any pantry, as more items get added, many delicious essentials get pushed to the back and start collecting dust. So, throw open your content cupboard and dig into your full stock of assets for inspiration. Dive into the data to draw insight into which content items are being devoured whole, which are being picked at, and which have gone stale. All of that content—fresh or seemingly expired—has the potential to be carved into something new and fresh. [bctt tweet="All content—fresh or seemingly expired—has the potential to be carved into something new and fresh. - @CaitlinMBurgess #ContentMarketing #ContentRepurposing" username="toprank"] Get the recipe for Repurposed Content Cobbler.#2 - Review your guest list.
The yum-factor of any delicious leftover dish is in the “eye of the beholder”: the taste buds of your dinner guests. And that means that any good host needs to thoughtfully consider who they’re cooking for to avoid leaving a bad taste—or prevent an allergic reaction. via GIPHY For marketers, the success of your content hinges on your ability to create something that resonates with your audience. When a piece of content connects with a customer or buyer, it makes them feel like you get it, that you understand their point of view or struggle, that you hold the answers to their questions—and that you may be worth dining with on a regular basis. So, before slicing and dicing or investing in new ingredients, make sure you understand who you’re inviting to dinner and what they’re hungry for. [bctt tweet="Before slicing and dicing or investing in new ingredients, make sure you understand who you’re inviting to dinner and what they’re hungry for. - @CaitlinMBurgess #ContentMarketing #ContentRepurposing" username="toprank"]#3 - Plan your menu.
Once you’ve consulted your content pantry and finalized your guest list, it’s time to create your strategic menu. Whether you’re planning a social hour featuring light appetizers or a fancy, sit-down feast, map and document your strategy, namely your content mix (e.g. blogs, eBooks, static or interactive content, influencer content) and amplification plans (e.g. social and third-party channels; organic or paid promotion). One tasty menu item to consider is influencer content. Whether you have a collection of influencer insights in your pantry or you’ll need to shop around, influencers can add sweet and savory flavor to bolster your story and strategy, and help with amplification. As Ursula Ringham, SAP’s Head of Global Influencer Marketing, told me in an interview not long ago: “In marketing, story is everything. But in order to tell a compelling story, you have to be immersed. Bring empathy and understanding, bring purpose, and bring insight—the latter of which influencers can certainly help with.” As always, determine how you’ll track and measure performance. This will help you understand if your leftovers were love at first-bite, or could use a little extra seasoning to punch the flavor up. Also, if you’re making something from scratch—like a brand new campaign—think critically about how all of your ingredients will lend themselves to repurposing, as well as how the content you already have can add some nice flavoring. [bctt tweet="Bring empathy and understanding, bring purpose, and bring insight—the latter of which influencers can certainly help with. - @ursularingham #InfluencerMarketing #ContentMarketing" username="toprank"]#4 – Pick up missing ingredients.
The key to effectively repurposing your content marketing leftovers is adding something new to make it unique. You don’t want to simply rearrange content on the dinner plate. One of the best ingredients you can add to your content dish is personalization, according to our own CEO, Lee Odden. “While creative repurposing of content gives marketers many more assets for SEO, social promotions, websites, blogs, email, and advertising, it is treating repurposing as a form of personalization that can yield some of the greatest benefits," he says. "After all, are you repurposing content for your benefit as a marketer to hit your KPIs or are you trying to provide content that’s meaningful to buyers seeking answers to help them make decisions? That simple shift in perspective can make all the difference—for your content marketing performance and for prospects.” In addition, content curation can be a tangy new ingredient. Content curation is all about finding and sharing the best of the best content that’s out there. As Lee also says: “Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both.” For example, each week TopRank Marketing curates interesting news tidbits from around the industry to help our readers stay on top of the latest news, trends, and best practices.
But to add a little personalization and spice, the talented Tiffani Allen and Josh Nite record a video segment featuring some of the top news items of the week. [bctt tweet="Treating #ContentRepurposing as a form of #personalization that can yield some of the greatest benefits. - @leeodden #ContentMarketing" username="toprank"]
#5 – Slice, dice, and spice your leftovers.
You know who you’re inviting to dinner. You’ve scoured your pantry, made your menu, and assembled your missing ingredients. Now it’s time to slice, dice, spice, and cook up your leftover dishes. It’s time to create. The beauty here is that you’ve been able to streamline your cookline. But whipping up all the deliciousness doesn’t need to fall on one chef. Get multiple cooks in the kitchen to ensure your content is cooked evenly and with the necessary flair to delight your guests. Certainly, you’ll be leveraging your internal subject matter experts and writers to get work done. But, of course, you can always invite a guest chef—like hiring a digital marketing agency partner—into the content creation kitchen to get some extra support or cater the entire meal. In addition, don’t be afraid to experiment with your ingredients. Use the resources and knowledge you have, as well as your creative spirit, to do something totally different, even if it’s a little risky. As the incomparable Ann Handley has said: “The best content creators take risks. They experiment. And they sometimes fail.” [bctt tweet="The best content creators take risks. They experiment. And they sometimes fail. - @annhandley, @MarketingProfs #ContentCreation" username="toprank"]#6 – Reheat and feast.
Your dishes are prepared, and now it’s time to heat and serve to your audience. But now is not the time to hit publish, schedule a few social messages, and move onto the next recipe. In order to whet your audience’s appetite, consistent, well-timed, ongoing promotion is critical. Ideally, your amplification plan was baked into your meal planning process. As Content Marketing Institute’s (CMI) Vice President of Marketing, Cathy McPhillips, says: “Marketers spend time creating epic content, so why not spend that same amount of time coming up with a plan for distribution and promotion?” But once the content rolls out, you may need to add extra salt and pepper to taste. via GIPHY Send an email to your list. Optimize for organic search. Syndicate your content to industry associations. Leverage paid social or paid search promotion. There are dozens of amplification tactics that can broaden your reach and results. [bctt tweet="Marketers spend time creating epic content, so why not spend that same amount of time coming up with a plan for distribution and promotion? - @cmcphillips #ContentMarketing #ContentPromotion" username="toprank"] Read: 50 Content Promotion Tactics to Help Your Great Content Get Amazing ExposureGet to the Content Repurposing Kitchen
You’re under constant pressure to create timely, quality, relevant content for your audience. But that content doesn’t have to be net-new to effectively inform, engage, and inspire audience action. Your content pantry already has many of the ingredients you need to whip up a fancy feast that will satisfy your audience’s appetite for answers and delight their taste buds in a way that’ll have them asking for seconds. Get started by taking inventory of your existing content assets and their performance. From there, make sure your audiences are clearly defined, so you can map refreshed content to them during the menu planning stage. Then, determine how you’ll season your dish with new insights and spins to take you into the content creation phase. Finally, once your dish has been constructed, leverage multiple amplification tactics on an ongoing basis to ensure you’re giving as many people as possible the opportunity for a taste test. Now, who’s hungry? via GIPHY When done right, content repurposing is a useful marketing hack. But it most certainly shouldn’t be looked at as a shortcut. Get insight on five content marketing shortcuts you should avoid at all costs.The post 6 Steps for Making Delicious Meals Out of Your Content Marketing Leftovers appeared first on Online Marketing Blog - TopRank®.
Tuesday, November 20, 2018
Tapping Key Takeaways from Recent Research on Fortune 500 Social Media Usage
Blogs are booming. Instagram interest is on the rise. Facebook is forever fashionable. And LinkedIn continues to lead the pack. These all reflect trends found among Fortune 500 companies on social media, according to recent research from the University of Massachusetts Dartmouth's Center for Marketing Research. We scoured UMass Dartmouth's research in search of key takeaways and surprising tidbits that would intrigue and inspire B2B and B2C brands large and small. Here’s what you need to know about how the world’s largest corporations are tackling social media, plus some helpful resources to help give your social media marketing efforts a boost.
More Than Half of F500 Companies Now Have a Blog
It’s kind of amusing to see blogging grouped into this study as a social media tactic. But hey, the research comes from an academic institution, not a marketing entity, and they started conducting it 10 years ago when the lines were more blurred. In any case, there’s still plenty of integration and overlap between blogging and social media (i.e., long-form posts on LinkedIn) so the medium is definitely fair game here. From 2017 to 2018, Dartmouth’s data finds one of the biggest year-to-year spikes in blog usage since they started tracking in 2008. The percentage of corporate blogs on company websites among Fortune 500 companies is up to 53%, rising 11 points from a year ago.
If that number still seems low to you (it does to me), keep in mind the folks compiling this report aimed to include only blogs that: a) are public-facing, and b) include content that goes beyond “newsroom” type posts such as product announcements, press releases, and philanthropic involvement. The chart above offers a compelling visualization of the firm traction that content marketing is now seeing in the high-level business world, after failing to truly take off for several years. There’s little reason to think we won’t see this proliferation power ahead at a frantic pace. Of particular interest, to me, is the rapid decline in number of blogs that allow comments: 
This is emblematic of a real conundrum: the internet can be a nasty place. On large and well-trafficked blogs, moderating comments can prove to a be prohibitively time-consuming task. But dialogue is crucial, and preventing readers from being able to respond on corporate blogs really deters the openness and transparency brands should be striving to project. There’s no easy solution to this dilemma, but one way to inject the voice of your audience in a controlled yet still authentic way is via strategic user-generated content. UGC not only helps you spotlight your customers and their stories, but can also help build rapport and a sense of community, all at a relatively low cost. In general, we believe blogging is an essential digital marketing tactic for almost any business, large or small. For more insights on driving more targeted traffic to your own corporate blog, check out these recent posts:
- Is Anybody Out There? How to Get More Eyes On Your Blog Content
- How Amanda Todorovich and the Cleveland Clinic Monetized Their Blog (And Why the Resulting Revenue is Just Gravy)
- CMWorld Interview: Path to 1M Monthly Readers Has No Shortcuts, Says J.P. Medved
Twitter and Facebook are Table Stakes for Top Dogs
Dartmouth reports that 455 of the 2018 F500 companies have active Twitter accounts (91%) and 445 (89%) have Facebook pages. On each, the top 10 companies are all accounted for. Commercial banks and specialty retailers are the only industry verticals with 100% representation across both channels. It's inexpensive to create a brand page on Facebook or Twitter, and keeping them updated requires only modest time investment, so it’s hardly surprising to see these high levels of penetration among heavy-hitters. The great challenge, now and going forward, will be finding ways to stand out and break through on these platforms. On our blog, we make a point of keeping readers up-to-date on changing social algorithms and how marketers can gain visibility on feeds. The posts below can offer some guidance on this front:- Twitter Has Renewed its Live Video Push & Here’s What You Need to Know
- The Latest Evolution of Facebook: The Marketing Low-Down on 5 Recent Changes
- The Future of Connection on Facebook: How Stories May Change the Marketing Game
Enterprise Instagram Adoption is Exploding
In 2013, 9% of Fortune 500 companies had an Instagram account. In 2018, that figure is up to 63%. As you can see below, the visually oriented platform has seen enormous year-to-year growth in the past half-decade:
It isn’t hard to see why the corporate world is being drawn to Instagram like millennials to a group selfie – everyone’s there. Back in early 2013 the app had 100 million users; here in 2018 it just surpassed 1 billion. With that astonishing number in mind, it feels like malpractice for any brand not to have some Instagram presence. But how can you really connect with audiences there? What are B2B brands and big companies doing successfully on this leisure-driven platform? Here are some posts that can help you see the big picture, with examples and actionable tips:
- What You Need to Know About Instagram Stories for B2B Marketing
- How 5 B2B Brands Are Using Snapchat and Instagram Stories
- What Marketers Can Learn from Fortune 500 Companies Mastering Instagram
Fortune 500 Companies Are All-In on LinkedIn
While Facebook and Twitter are creeping upward, and Instagram is experiencing rapid growth, LinkedIn remains the leader in terms of F500 penetration. The Dartmouth report shows 489 of the companies (98%) with a presence on the platform, same as last year and up slightly from 97% in 2016. Given its business-oriented context, and its audience of more than 500 million professionals, LinkedIn is clearly a no-brainer for any major company. I’m actually shocked that 100% of Fortune 500 brands aren’t linked up. Check out these articles for tips on tightening up your LinkedIn game:- Allen Gannett Shares His Secrets to Racking Up Millions of LinkedIn Video Views #CMWorld
- LinkedIn’s Megan Golden on Building a Blockbuster Content Marketing Strategy
- LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know
Social Media is Big Business
Across all channels and platforms, the world’s most powerful corporations are increasingly recognizing social media marketing as a necessity rather than a nice-to-have — a trend we expect will continue into 2019. UMass Dartmouth’s research finds that an overwhelming majority of 2018 F500 companies are present on LinkedIn, Twitter, and Facebook; meanwhile, visually-driven networks like Instagram and YouTube are picking up steam fast in alignment with evolving user preferences. If you want to get the full scoop on Fortune 500 social media usage, check out the full report. And if you’re hankering for more analysis of social media marketing trends in 2018, we’ve got you covered:- From Messenger Bots to the Growth of ‘Gram, Social Media Examiner’s Annual Report Reveals Trends to Watch
- Social Media Marketing Benchmarks: What Works & Where to Focus
- Best Practices for Choosing Effective and Captivating Social Media Visuals
The post Tapping Key Takeaways from Recent Research on Fortune 500 Social Media Usage appeared first on Online Marketing Blog - TopRank®.
Monday, November 19, 2018
Friday, November 16, 2018
Thursday, November 15, 2018
Webinars That Wow: 5 Tips for Create Engaging Webinars #MPB2B
Think about it. Do you enjoy being marketed to? As marketers, we love our jobs; we love marketing. But like anyone else, it's safe to say that we don't enjoy receiving cold pitch emails, or downloading gated white papers, or spotting that “Request a Demo” ad for the 10th time. As Mark Bornstein, Vice President of Content Marketing at ON24, said during his Keys to Engagement Driven Webinars session at MarketingProfs B2B Marketing Forum 2018, we've a reached a tipping point. While the channels have changed, marketers are still very much relying on passive tactics that simply don't engage. Modern audiences want to learn, but they also want to be inspired. And our professional expectations are very much evolving alongside our personal lives. With the Netflix model, we can choose to consume the content we want, when we want to. So the question is: How can brands create content that prospects “want” to consume and engage with? Mark says webinars are the ultimate engagement channel. And as it turns out, 66% of buyers say they prefer webinars to any other content formats, according to the 2018 Content Preferences Survey Report. Webinars are certainly not new to marketing, but it's time to re-think how we build them and use them. With these key elements, webinars can go beyond the "talking power point" and drive interactivity, engagement, and conversion.
5 Key Elements of the Engagement Driven Webinar
#1 - Branded Experience
Yes, your webinar slides probably have your logo and use the typical brand sanctioned fonts and color pallette. However, your webinar experience, should integrate with your emails, website, mobile apps, and the list goes on. Mark suggests including campaign images, taglines, and visuals to create a compelling and brand immersive content experience.#2 - Multimedia Experiences
We're just beginning to duplicate TV-like experiences with marketing, and webinars are a great way to create conversations over presentations. Think about how many of us tuned in day after day to watch Oprah having conversations on stage. Would we have watched if she was flipping through slides from off camera? An example of an innovative webinar experience is Live with Marketers from *LinkedIn, a digital talk show experience.
One tip for creating engaging conversations is to build or leverage an existing brand personality. Find someone you can put in front of the camera that the audience can connect with and wants to watch. Then build your series around that individual.
#3 - Human Engagement
In order to drive true brand engagement and affinity, the most important thing you can do is drive audience members to take action while experiencing your content. Calling or incentivizing the audience to ask questions, tweet, download content, or respond to live polls creates a more immersive experience. Webinars don’t have to require audience members to passively listen in while checking emails. The more you can encourage engagement, the more your audience will connect with your content and brand.#4 - Multi-Touch Content Experiences
Historically, marketers have found webinars can effectively move a prospect more quickly through the buyer's journey by creating a multi-touch content experience. But typically, the page where the webinar lives doesn't offer other types of content for people to engage with. Creating on-page links to relevant content and via nurtures following the event allows you to engage prospects further. Don’t be afraid to distract your audience from the webinar itself; allowing them to choose the content experience they want to pursue, models the personal experience of on demand content binging. Types of content you can link to from your webinar page includes:- Resources (e.g. white papers as supporting content)
- Links to other relevant web pages, blogs, or events
- Other upcoming webinars
#5 - Turning Webinar Engagement into Data That Converts
If you’ve engaged your audience during the webinar via polls, questions, and content downloads, you have some awesome inside info about your audience. And you can turn those webinar insights into email nurtures or they can be passed to the sales team. Knowing a prospects’ hottest questions or pain points, opens the door to a great sales experience for your internal team and the prospect.What’s Next in Webinar Marketing
For brands where webinars are creating impact, many are already looking toward the next thing. Mark suggests we’ll start to see more brands offering:- On-demand webinars for content binging: Webinar gateways allow you to get more mileage out of your content and the user to select the content that works the best for them.
- Creating targeted experiences: Account-based marketing (ABM) efforts can be extended to your webinar marketing via recording specific webinars for target accounts or vertical, targeted on-demand landing pages, and so on.
The post Webinars That Wow: 5 Tips for Create Engaging Webinars #MPB2B appeared first on Online Marketing Blog - TopRank®.
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